Pricing Strategies for Online Businesses

The Pricing Strategies for Online Businesses course equips learners with the tools and insights to design profitable pricing models tailored to digital products and services. The programme covers core topics such as value-based pricing, psychological pricing, discounting strategies, subscription models, and dynamic pricing techniques. Participants will also learn how to analyse customer behaviour, evaluate competitor strategies, and apply data-driven decision-making to optimise pricing. Real-world case studies and practical exercises ensure learners can immediately implement strategies in their own businesses. By the end of the course, participants will be able to confidently craft pricing plans that increase sales, build trust, and scale online ventures.