
The Google Ads AI Expertise course equips learners with advanced skills to leverage artificial intelligence in creating and managing profitable ad campaigns. Participants will explore how AI transforms every stage of advertising — from keyword research and audience segmentation to smart bidding, automated ad copywriting, and performance analytics. With step-by-step guidance, learners will gain practical knowledge of integrating AI tools to improve precision targeting, reduce costs, and maximise returns on ad spend. Real-world examples and hands-on exercises ensure that learners can apply strategies immediately. By the end, participants will be able to confidently run AI-driven Google Ads campaigns for growth and success.